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What is Digital Marketing ? Scope of Digital Marketing in India

What is Digital marketing:

 If you’re searching What is Digital Marketing ? so your search end here.Digital marketing is way to promote any product or services from digital media it can be social media, an official website, email, or digital ads. As we know every user is shifting toward online so it’s very important to showcase brand and their products, services

Difference between traditional marketing and digital marketing

if we talk about difference between traditional and digital marketing, Traditional marketing is a old marketing strategies like publish ads in newspaper, publish ads in Television, Publish ads on pamplates or poster

Scope of digital marketing in india:

If we talk about scope of digital marketing in india, there’re lots of scope and opportunity after completing a digital marketing course you will get a high paying job and work as a freelancer or you can become a blogger:

Digital Marketing Manager: The Digital marketing manager is responsible for all digital marketing activities like SEO, PPC, Social media Management and responsible for Companies all money spend on Man force and Tools.

SEO Manager: A SEO specialist is a person who work on Company website, as we know website is a main face of any company so a seo specialist work and manage website’s all aspects including on page, off page and Technical seo

PPC Manager: A PPC Manager is a person who handles paid advertisements for a company on platforms like Google, Facebook, and Instagram. The main job of a PPC Manager is to create and manage ad campaigns that bring traffic, leads, and sales, Budget planning, choose the right keywords, and monitor ad performance to get the best results. A PPC Manager helps businesses grow faster by using paid marketing strategies effectively.

Social Media Manager: A Social Media Manager is also a best scope of digital marketing course takes care of a company’s social media profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter. They create and share posts, reply to comments, and engage with followers to build a strong online presence. Their goal is to make people aware of the brand, increase followers, and generate leads. A Social Media Manager helps the company connect with its audience and grow its community online.

Blogging: After learning digital marketing you can become a blogger there’s no income limit after becoming a Blogger

Freelancer: Freelancing is also a high paying skill after completing digital marketing course you can become a freelancer and work with domestic clients as well as high paying foreign clients.

Digital marketing salary in india : you’re thinking about digital marketing salary for freshers in this list you will know digital marketing salary for fresher after completing the digital marketing course

Role

Salary (lakh per annum)

Digital Marketing Executive

7-8 LPA

SEO Executive

5-6 LPA

PPC Executive

6-7 LPA

Social Media Executive

3-4 LPA

Digital marketing course syllabus:

as you enroll in our digital marketing course you’ll learn more then 100 modules.

1. Introduction to Digital Marketing

  • What is Digital Marketing
  • Importance of Digital Marketing
  • Difference between Traditional and Digital Marketing
  • Benefit of Digital Marketing
  • Scope of Digital Marketing in india
  1. Website Creation & Basics
  • How to make a website using WordPress
  • domain and hosting
  • Website structure and pages setup
  • How to create user-friendly website
  1. Search Engine Optimization (SEO)
  • What is SEO ?
  • What is On-Page SEO
  • What is Off-Page SEO
  • What is Technical SEO
  • Google Search Console and Analytics basics
  1. Pay Per Click (PPC) & Google Ads
  • Introduction to PPC
  • Creating and managing Google Ads campaigns
  • Keyword research for ads
  • Budget setup and bidding strategies
  • Tracking ad performance
  1. Social Media Marketing (SMM)
  • Overview of social media platforms
  • Facebook, Instagram & LinkedIn marketing
  • Creating engaging posts and stories
  • Running paid ads on social media
  • Growing followers and engagement
  1. Email Marketing
  • Building an email list
  • Writing effective email campaigns
  • Tools for email marketing (Mailchimp, Sendinblue)
  • Measuring email performance
  1. E-commerce Marketing
  • Promoting products online
  • SEO for e-commerce websites
  • Google Shopping Ads
  • Social media promotion for online stores
  1. Content Marketing
  • How to create valuable content
  • Blogging and article writing
  • Video marketing basics
  • Copywriting for digital platforms
  1. Google Analytics & Tools
  • Setting up Google Analytics and Google Search Console
  • Tracking website visitors and conversions
  • Using tools like Ubersuggest, SEMrush, and Ahrefs

Conclusion of digital marketing

if you want to learn digital marketing, Digix mark will be top choice for you, with expert trainer and 100 plus modules

FAQ

Q:how to make money with digital marketing?

You can make money by learning digital marketing skills, you can get a job or freelance project

Q: Can I do digital marketing course after 12th ?
Yes, after completing your 12th grade you can enroll digital marketing course, Digix mark offers advanced digital marketing courses

Q: Is digital marketing easy?

Yes, digital marketing is easy, it doesn’t require any coding knowledge

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Saurabh

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